Author Archives: Katie

L’Oréal Adapts to the New Path to Purchase

by Katie on July 12, 2011 under digital marketing, mobile commerce, social commerce

“The path to purchase has changed enormously,” said Marc Speichert, CMO of L’Oréal USA. In the latest Brand Innovator Spotlight, learn about the new path consumers are taking and how companies can follow.

Heineken’s Worldly Campaign Takes Consumers on a Global Journey

by Katie on June 30, 2011 under digital marketing

“We’re taking consumers on a journey with us,” said Alexis Nasard, Chief Commercial Officer at Heineken International. In today’s Brand Innovator Spotlight, learn about Heineken’s journey into online and global marketplaces.