Author Archives: Jake

Nutiva Blooms as an Organic Food Competitor on a Mission

by Jake on July 20, 2011 under customer service, digital marketing

“Anyone can pour oil in a jar or seeds into a bag,” said John Roulac, CEO of Nutiva. “The question we ask is – How can we not only offer high quality organic foods, but do it in a way … Continue reading →

McCormick Combines Traditional Grilling with Modern Social Technology

by Jake on July 5, 2011 under digital marketing, social commerce

Grillers of the world unite! Jill Pratt, VP Marketing for U.S. Consumer Products at McCormick & Co., explained how the grilling company plans on bringing backyard cookers together in the latest Brand Innovator Spotlight.