Category Archives: ipad applications

EA SPORTS Adapts to Emerging Technologies and Emerging Play Styles

by Katie on June 23, 2011 under digital marketing, ipad applications, mobile commerce, online marketing, social commerce

“Today, games are a place you go, not just a thing you buy,” said Chris Erb, VP Brand Marketing at EA SPORTS. In the latest Brand Innovator Spotlight, learn how EA SPORTS takes their games beyond the console.

Coldwell Banker Stays Ahead of the Curve with Video and iPad Marketing

by Jake on June 1, 2011 under ipad applications, mobile commerce

“We have felt for several years that video was the next frontier in marketing and communications,” said Michael Fischer, Chief Marketing Officer of Coldwell Banker. In the latest Brand Innovator Spotlight, Fischer explains how video and iPad-based branding has seen … Continue reading →