Category Archives: online marketing

EA SPORTS Adapts to Emerging Technologies and Emerging Play Styles

by Katie on June 23, 2011 under digital marketing, ipad applications, mobile commerce, online marketing, social commerce

“Today, games are a place you go, not just a thing you buy,” said Chris Erb, VP Brand Marketing at EA SPORTS. In the latest Brand Innovator Spotlight, learn how EA SPORTS takes their games beyond the console.

Panera Bread’s New Message of Optimism and Authenticity

by Katie on June 16, 2011 under online marketing

Authenticity may be the holy grail for brands, but Panera Bread is getting closer than ever with their new ad campaign. Michael Simon, Chief Marketing Officer of Panera Bread, talked about the importance of progress, differentiation, and brand transparency in … Continue reading →