Grillers of the world unite!
Jill Pratt
Jill Pratt, VP Marketing for U.S. Consumer Products at McCormick & Co., explained how the grilling company plans on bringing backyard cookers together in the latest Brand Innovator Spotlight.
Grill Mates Wants You to Connect with Your Grill Mates
“We know our fans are spending significant time in digital and social media, and this summer we are focusing on those areas to launch some exciting new initiatives aimed at connecting them in meaningful ways,” said Pratt.
With Grill Mates’ “Master of the Grill” campaign, people can set their backyard as a check-in spot on Foursquare. Whenever they hold a backyard barbecue, Foursquare uses GPS to clock their visit. The griller with the most check-ins will be dubbed the Grill Mayor and receive some royal grilling prizes.
On Facebook, a new app helps avid grillers organize the perfect get-together. Using various Facebook activities such as “likes” and comments, the Grill Mates app calculates a personalized “Grill Circle” of people whom you should invite to your next cookout.
Lawry’s Provides Some Special Ingredients for Some Special Dinners
A new Lawry’s app for Android helps gather your family for dinner. Titled “Digital Dinner Bell,” it sends a message via Facebook, phone calls, and SMS to your family to announce dinner is served. To make things more fun, a custom bell announces the flavor for the evening, from Mexican to Italian to Asian.
“Lawry’s wants to help gather the family around the dinner table and provide savvy moms with new ideas for simple, flavorful meals,” said Pratt. “We are excited to empower our fans and allow them to share their passion for flavor through social media.”
To prepare for the “Digital Dinner Bell” release, Lawry’s turned some lucky fans into New York stars. From June 29 to July 1, fans tweeted #lawrys for a chance to see their Twitter profile picture in Times Square. A live webcam broadcasted this event online, bringing the tradition of grilling into the 21st century.
